WRITING GUIDELINES
- EN headline · DE subtitle + body. One language per sentence.
- Short, punchy sentences. Break before you nest.
- Anaphora · alliteration · staccato. Mehr Power. Mehr Features. Mehr du.
- No filler / modal words in body (eigentlich, quasi, halt).
- Benefit first, feature second. What you get → why it works.
- Tech → beautiful benefit. "2,5 PS" → "läuft leise, während du durchziehst".
- Always du. Never switch.
- Category decides register: Performance → T1 · Wellness → T2 · Hybrid → T1+T2 layered.